|
|
MINNEAPOLIS - September 1, 2004 - Creative Woodwork
International (CWI), a privately held U.S. company that imports
eco-friendly, enduring outdoor wood furniture from Vietnam,
announces that it now manufactures all its Lifewood furniture in
plantation-grown, sustainably harvested eucalyptus.
“Eucalyptus has been one of our alternative hardwoods, along
with balau. Harvesting of balau is controlled under strict
quotas. Those limits are being reached, so manufacturers have
begun to encounter longer lead times for timber delivery, and
the price of balau on the world market is heading up,” explains
Bernadette Carroll, president of CWI. “In order to provide
retailers with a steady source of affordable, eco-friendly wood
furniture, we decided to take action now and standardize on
eucalyptus, which has proven to be popular with consumers.”
“In addition, by standardizing on eucalyptus, we streamline our
entire production, inventory management and importing process,”
says Carroll. “Thus, CWI will maintain our two-thirds wholesale
price advantage over comparable teak furniture and simplify
product selection, display and sales for retailers.”
Lifewood from CWI includes two distinctive collections of
earth-friendly wood furniture, Lifeware and Veranda, which bring
natural character and style to outdoor living, at reasonable
wholesale prices. With its exclusive and ingenious modular
design, Lifeware enables consumers to select and connect
individual chair and table modules to create customized seating
and dining arrangements. Lifeware’s seven SKUs connect to create
more than fifty style configurations. The European-inspired
Veranda Collection features clean lines and simple elegance and
includes more than two dozen intriguing styles of benches and
armchairs, collapsible seating, loungers and deck chairs, café
and dining tables, and dining sets.
CWI is exhibiting Lifewood at the Casual Furniture & Accessories
Market in Chicago at the Merchandise Mart, Suite 8G-238,
September 18-22, 2004.
Eucalyptus is as strong and as durable as teak and is 10 to 20
percent more dense. With its density, straight grain, smooth
finish, and honey color with subtle rose highlights, eucalyptus
is a first-rate choice for outdoor wood furniture that compares
favorably to teak:
Teak: Strong, Moderately Durable, Average Density of 640
kilograms per cubic meter
Eucalyptus: Strong, Moderately Durable, Average Density of 750
kilograms per cubic meter
Technical Definitions and Sources:
Strength – Hardwoods rated as Extremely Strong, Very Strong,
Strong or Weak, based on a measurement in pounds per square inch
of the working stresses a wood can tolerate.
Durability – Hardwoods rated as Very Durable, Durable,
Moderately Durable or Not Durable. Durability relates to the
resistance to fungal decay of a wood species. The ratings are
based on the average life span of an untreated 50x50mm section
of heartwood (middle of the log) in exterior ground contact.
Density - Calculated in kilograms per cubic meter. Tropical
hardwoods can exhibit considerable variation around mean
density. The greater the density, the greater the exterior
resistance.
Sources: Species of Tropical Hardwood Timber: Principal Uses and
their Equivalent Woods (Trade Development Board, Singapore) and
the Timber Research and Development Association (TRADA)
About Creative Woodwork International (CWI)
Headquartered in Minneapolis, Minn., Creative Woodwork
International (CWI) is a privately held U.S. company that
imports eco-friendly, enduring outdoor wood furniture from
Vietnam. Lifewood from CWI, including the Veranda and Lifeware
collections, provides a superior alternative to meet consumers’
growing demand for distinctive, durable, and affordable wood
furniture that brings comfort and style to outdoor living,
naturally. More information on CWI, including Lifewood product
catalogs and photos, is available at www.creative-woodwork.net.
Forest Stewardship Council (FSC)
FSC-US-0040
Forest Stewardship Council™ (FSC™) identifies products which
contain wood from well managed forests certified in accordance
with the rules of the Forest Stewardship Council.
FSC Trademark © 1996 Forest Stewardship Council A.C.
Note to Editors: CWI will introduce its new mixed-media Vienna
Chair & Table (
http://www.creative-woodwork.net/utility/vienna.htm) at the
Casual Market in Chicago at the Merchandise Mart, Suite 8G-238,
September 18-22, 2004. A limited number of editorial
appointments with Bernadette Carroll, president of Creative
Woodwork International (CWI), are still available on Sunday,
September 19 and Tuesday, September 21. For assistance, please
send an e-mail to e-mail protected from spam bots.
This article courtesy of
http://www.furniture-website.info
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
Add
Your Site! |